Mike Hobbs has a decades long career in the advertising industry as an art director/conceptualiser, which has taken him between the UK, South Africa, and Italy. After years abroad, he returned to South Africa with his family and eventually started his own agency, which lasted for 18 years.

Since then, he has found the time to indulge his passion for drawing, painting, and photography which was developed during his years at art school in the UK, often under the tutorship of Pop Artist- Peter Blake. During these more recent years, he has re-worked many of his older artworks while developing completely new works, through the interplay of analogue and digital processes. These processes of digitising and manipulating images through editing software has completely captivated Mike, as old pieces become almost unrecognisable, and others retained their visual integrity but took on different meanings and associations.